Akin Gump served as U.S. legal counsel to Alliance Data Systems and its LoyaltyOne business in the acquisition of a 60 percent ownership stake in Netherlands-based BrandLoyalty.
Alliance Data is a leading provider of loyalty and marketing solutions. BrandLoyalty is one of the largest and most successful data-driven loyalty marketers outside of the Americas. The $360 million transaction is subject to customary closing conditions.
Joseph L Motes III, a partner in Akin Gump’s corporate practice, led the team from the firm advising Alliance Data.
