International law firm Dechert advised PPR S.A., one of the world’s largest luxury group, on its acquisition of Chinese fine-jewelry maker Qeelin Ltd. The acquisition of Qeelin will give PPR strength and depth in its retail and luxury goods business in Asia and Europe, especially in China, a key region for its global growth.
The PPR Group owns an ensemble of luxury and sport & lifestyle premium brands, specializing in apparel and accessories including Gucci, Alexander McQueen, Bottega Veneta, Yves Saint Laurent and Puma. For the company press release, please click here.
Qeelin is an international fine jewelry brand blending Chinese inspiration and French craftsmanship. It was first launched in Paris in 2004 with the Wu Lu collection which brought Qeelin immediate fame and popularity. In the past eight years, Qeelin has been expanding quickly and has kept launching new series of jewelry collections. Qeelin now has operations in Hong Kong, Beijing, Shanghai, Shenyang, Tianjin, Nanjing, Dongguan, London and Paris and is destined to focus its growth in China in the next five years.
The transaction was led by Basil Hwang of Dechert’s Hong Kong office, with corporate and IP partner Lewis Ho advising on the intellectual property of the Hong Kong office, Jingzhou Tao of the Beijing office leading the China team, and Bruno Leroy of the Paris office leading the Paris team. They were assisted by a team of lawyers including Yang Wang, Anita Chan, Vivian Ji and Selina Wong in Hong Kong, Gregory Louvel, Charles De Dreuzy, Ying Ying Zhu and Monica Wang in Beijing, and Damien Fenard in Paris.
