DLA Piper represented US-based Sorteo Games Inc., a leading provider of electronic lottery systems, in an exclusive long-term strategic alliance in Mexico with leading Australian interactive lottery business Jumbo Interactive Ltd.
The deal includes a strategic investment by Jumbo in Sorteo as well as an agreement to integrate Jumbo’s technology with Sorteo’s distribution platform Digital Orchid™ to expand the official Internet and mobile retail channels that Sorteo offers from Lotería Nacional and Pronósticos, the two largest lotteries in Mexico with combined sales of over US$1.2 billion.
Sorteo has several exclusive long-term agreements to manage the modernization and automation of the National Lottery products and distribution channels in Mexico. The launch of the first official automated National Lottery Agent Terminal Network earlier this year has resulted in a significant growth in ticket sales.
The DLA Piper team representing Sorteo included Beni Surpin, Brett Atkins and Paul Brockland in San Diego; Chris Stevenson in Silicon Valley; and Carlos Valencia, Cecilia Gutiérrez-Sansano and Javier Zenteno in Mexico City.
